Visual identity
Conception, design & integration
Photographic credits
Anouck Oliveiro - Ooshot  /  Julien Mouffron-Gardner  /  Olivier Ezartty
B|fore, the club dedicated to change-makers serving the transformation
What is B|fore ?
B|fore is the club dedicated to the avant-garde serving the transformation within companies and public organizations.

With the acceleration of economic, social and technological mutations, time has become the scarcest resource. This is why the B|fore Club gives you access to:

- 4 exclusive events with experts and innovation pioneers

- a confidential letter composed of press articles, videos, conferences or MOOCs

- A Book Club to get personalized recommendations on books and synthetic reading notes

- An innovation ecosystem recognized as the most avant-gardist

- VIP invites to our flagship events : TEDxParis and L’ÉCHAPPÉE VOLÉE

After 10 years dedicated to detecting and revealing emerging innovators and confidential new tendencies for TEDxParis and L’ÉCHAPPÉ VOLÉE, we are delighted to invite you for the very first time to have access to our avant-premiere selections and our experts.

Brightness proposes to put its experience at the service of those who transform deeply transform their organizations by giving them access to the avant-garde ecosystem.

What is at stake ?

In order to transform your organizations, you need a vision. You need models, analytical frameworks and efficient tools. Pedagogy and the capacity to bring together are key. At a time when transformation issues become increasingly popular, the quantity of contents and projects proliferate.

We need to set filters like never before. Only the avant-garde, a limited number of really innovative concepts and actors can give you a strong advantage in this new competition. ​

Become impactful alongside of our Braintrust

With the B|fore Club, we will get the ability to initiate strategical choices that will have a strong economic and human impact. It will give you a clear vision of the new issues linked to technology, and a full comprehension of the new uses. ​

    Artificial intelligence
    Alexandre Cadain founder, Co-director of the Postdigital program at ENS Ulm, Ambassador of the AI XPRIZE IBM Watson
    Paul Duan
    Founder and CEO of Bayes Impact
    Laurent Alexandre
    Surgeon and urologist, author and entrepreneur
    Quantum physics
    Christophe Galfard
    Physicist and writer
    Emery Doligé
    Consultant at Lagardère Active, chronicler on France Info, Ambassador of TEDxParis
    Sébastien Lalevée
    Managing partner at Arbevel
    Guy-Philippe Goldstein
    Consultant for a strategy consulting firm, Author
    Primavera De Filippi
    Researcher at CNRS
    Karim Benchenane
    Researcher at CNRS
    Romain Lacombe
    CEO of Plume Labs, attached to Massachusetts Institute of Technology
    Olivier Sibony
    Consultant, Author and Teacher at HEC, Specialist of strategic decision-making
    Béatrice Néré
    Gates Fondation - Director of Southern Europe, G7-G20
    Les membres du club

    Laurent ALEXANDRE
    Chirurgien et neurobiologiste

    Virginie ALONZI
    Directrice Prospective, Bouygues Construction

    Valérie AVELINE
    Directrice, INOUVO

    Nathalie BARDIN
    Directrice de la Communication, Alterea Cogedim

    Alexandre BEAUSSIER
    Partner, SBT Human(s) Matter

    Jean de BELOT
    Président, Aria partners

    Chercheur, l'ESPCI

    Avocat, Alain Bensoussan Avocats

    Valerie BLANCO POLGE
    Fondatrice, My Talent Academy

    Directeur associé, microDON

    Véronique BONIN
    Directeur de projet en charge d'animer le plan de transformation, Groupe Bouygues SA

    Virginie BOUCINHA
    Directrice de cabinet auprès du PDG | Sanofi

    Frédéric BROCHARD
    Directeur RSE, Canal Plus

    Guillaume BUFFET
    Président, UChange

    Brigitte CACHON
    Directrice R&D et Communication, Gecina

    Alexandre CADAIN
    Président et fondateur, ANIMA
    Ambassadeur Europe, AI XPRIZE

    Hervé CAZADE
    Directeur des opérations, BNP Paribas Cardif COO France

    Stéphane CRÉTEL
    Innovation, Air France KLM

    Sandrine DECORDE
    Directrice Strategie Digitale Marketing, Humensis

    Primavera DE FILIPPI
    Chercheuse, CNRS

    Jean-Baptiste DELABARE
    Fondateur, Arbevel

    Thierry DEPROST
    Président, Alterydea

    Didier DESCHANEL
    Directeur Innovation et Transformation Digitale, EUROVIA

    Emery DOLIGÉ
    Conseiller, Lagardère Active
    Chroniqueur, France Info
    Ambassadeur, TEDxParis

    Aurore DOMONT
    Présidente de Media.Figaro, Le Figaro

    Paul DUAN
    Fondateur, Bayes Impact

    Alban FISCHER
    Directeur Associé chez Mediascop

    Christophe GALFARD

    Valérie GAUDART
    Directeur Marketing RH, ENGIE

    Guy-Philippe GOLDSTEIN
    Consultant Stratégie Cyber-défense

    Nathalie GONZALEZ
    Directrice Marketing et Communication, Nespresso

    Michelle GUSBER
    Luxe head of retail design & innovation, L'Oréal

    Sally GUILBERT
    Directrice Marque, Communication & Publicité, BNP Paribas Personal Finance

    Isabelle HERVOUET
    Directrice Digitale, Unibail-Rodamco

    Ghadi HOBEIKA
    Directeur Marketing Groupe, Unibail-Rodamco

    Romain LACOMBE
    CEO et Fondateur, Plume Labs

    Sébastien LALEVÉE
    Directeur Général, Arbevel

    Tarik LEBTAHI
    Strategy Director, 3DS

    Laurent LÉVY
    Président et co-fondateur, NANOBIOTIX

    Marina LHOMME
    New Business Model & Change Management, BNP Paribas

    Co-fondateur, Haigo

    Béatrice MANDINE
    Directrice de la communication | Orange

    CSR Director, Cartier

    Emmanuel MARCOVITCH
    Secrétaire général de la Réunion des Musées nationaux, Grand Palais

    Béatrice NÉRÉ
    Directrice de l’Europe du Sud, G7-G20, Gates Foundation

    Directrice Marketing & Digital, Axa

    Julien PATISSIER
    Head of Innovations for Retail Operations, Unibail-Rodamco

    Alban PELESZKO
    Chief Digital Officer, VINCI Construction France

    Directeur du Department of Digital Sciences in Advanced Research, L'Oréal

    Vincent PERRIN
    Customer Strategic Director, Johnson & Johnson

    François PITTI
    Directeur de la Prospective et du Marketing Stratégique, Bouygues Construction

    Fabien REVOL
    Directeur Communication, Marketing & Digital, Newrest

    Project Leader Digital transformation, HR departement, AccorHotels

    Olivier SIBONY
    Professeur Affilié, HEC Paris

    Conseil en propriété industrielle, Touroude & associates

    Daniel TOVAR
    Exec VP-Directeur Affaires Médicales et Développement Produits, Ethypharm Group

    Estelle URBAIN
    Leader Prospective, Shopping the Future, Kiabi

    Raphaelle VIDON
    Directrice des talents, Chanel

    Julien VILLERET
    Directeur de la communication, EDF

    Thibault VIORT
    Disruption & Growth, ACCOR

    Sébastien WITTMAN
    Avocat fiscaliste, Wittmann International