Visual identity
Conception, design & integration
Photographic credits
Anouck Oliveiro - Ooshot  /  Julien Mouffron-Gardner  /  Olivier Ezartty
B|fore, the club dedicated to change-makers serving the transformation
01
What is B|fore ?
B|fore is the club dedicated to the avant-garde serving the transformation within companies and public organizations.

With the acceleration of economic, social and technological mutations, time has become the scarcest resource. This is why the B|fore Club gives you access to:

- 4 exclusive events with experts and innovation pioneers

- a confidential letter composed of press articles, videos, conferences or MOOCs

- A Book Club to get personalized recommendations on books and synthetic reading notes

- An innovation ecosystem recognized as the most avant-gardist

- VIP invites to our flagship events : TEDxParis and L’ÉCHAPPÉE VOLÉE

After 10 years dedicated to detecting and revealing emerging innovators and confidential new tendencies for TEDxParis and L’ÉCHAPPÉ VOLÉE, we are delighted to invite you for the very first time to have access to our avant-premiere selections and our experts.

Brightness proposes to put its experience at the service of those who transform deeply transform their organizations by giving them access to the avant-garde ecosystem.

02
What is at stake ?

In order to transform your organizations, you need a vision. You need models, analytical frameworks and efficient tools. Pedagogy and the capacity to bring together are key. At a time when transformation issues become increasingly popular, the quantity of contents and projects proliferate.

We need to set filters like never before. Only the avant-garde, a limited number of really innovative concepts and actors can give you a strong advantage in this new competition. ​

03
Become impactful alongside of our Braintrust

With the B|fore Club, we will get the ability to initiate strategical choices that will have a strong economic and human impact. It will give you a clear vision of the new issues linked to technology, and a full comprehension of the new uses. ​

04
Les membres du club

Laurent ALEXANDRE
Chirurgien et neurobiologiste

Virginie ALONZI
Directrice Prospective, Bouygues Construction

Valérie AVELINE
Directrice, INOUVO

Nathalie BARDIN
Directrice de la Communication, Alterea Cogedim

Alexandre BEAUSSIER
Partner, SBT Human(s) Matter

Jean de BELOT
Président, Aria partners

Karim BENCHENANE
Chercheur, l'ESPCI

Alain BENSOUSSAN
Avocat, Alain Bensoussan Avocats

Valerie BLANCO POLGE
Fondatrice, My Talent Academy

Eric BONIFACE
Directeur associé, microDON

Véronique BONIN
Directeur de projet en charge d'animer le plan de transformation, Groupe Bouygues SA

Virginie BOUCINHA
Directrice de cabinet auprès du PDG | Sanofi

Frédéric BROCHARD
Directeur RSE, Canal Plus

Guillaume BUFFET
Président, UChange

Brigitte CACHON
Directrice R&D et Communication, Gecina

Alexandre CADAIN
Président et fondateur, ANIMA
Ambassadeur Europe, AI XPRIZE

Hervé CAZADE
Directeur des opérations, BNP Paribas Cardif COO France

Stéphane CRÉTEL
Innovation, Air France KLM

Sandrine DECORDE
Directrice Strategie Digitale Marketing, Humensis

Primavera DE FILIPPI
Chercheuse, CNRS

Jean-Baptiste DELABARE
Fondateur, Arbevel

Thierry DEPROST
Président, Alterydea

Didier DESCHANEL
Directeur Innovation et Transformation Digitale, EUROVIA

Emery DOLIGÉ
Conseiller, Lagardère Active
Chroniqueur, France Info
Ambassadeur, TEDxParis

Aurore DOMONT
Présidente de Media.Figaro, Le Figaro

Paul DUAN
Fondateur, Bayes Impact

Alban FISCHER
Directeur Associé chez Mediascop

Christophe GALFARD
Physicien

Valérie GAUDART
Directeur Marketing RH, ENGIE

Guy-Philippe GOLDSTEIN
Consultant Stratégie Cyber-défense

Vanessa EKINDJAN
Directrice de l'Innovation - Retail operations | Unibail

Nathalie GONZALEZ
Directrice Marketing et Communication, Nespresso

Michelle GUSBER
Luxe head of retail design & innovation, L'Oréal

Sally GUILBERT
Directrice Marque, Communication & Publicité, BNP Paribas Personal Finance

Isabelle HERVOUET
Directrice Digitale, Unibail-Rodamco

Ghadi HOBEIKA
Directeur Marketing Groupe, Unibail-Rodamco

Romain LACOMBE
CEO et Fondateur, Plume Labs

Sébastien LALEVÉE
Directeur Général, Arbevel

Tarik LEBTAHI
Strategy Director, 3DS

Laurent LÉVY
Président et co-fondateur, NANOBIOTIX

Marina LHOMME
New Business Model & Change Management, BNP Paribas

Guewen LOUSSOUARN
Co-fondateur, Haigo

Béatrice MANDINE
Directrice de la communication | Orange

Céline MARCHAL DASSONVILLE
CSR Director, Cartier

Emmanuel MARCOVITCH
Secrétaire général de la Réunion des Musées nationaux, Grand Palais

Béatrice NÉRÉ
Directrice de l’Europe du Sud, G7-G20, Gates Foundation

Guillaume NÉRON BANCEL
Directeur de la communication et de l’attractivité | La Mayenne

Amélie OUDEA-CASTERA
Directrice Marketing & Digital, Axa

Alban PELESZKO
Chief Digital Officer, VINCI Construction France

Rui PEREIRA
Directeur du Department of Digital Sciences in Advanced Research, L'Oréal

Vincent PERRIN
Customer Strategic Director, Johnson & Johnson

François PITTI
Directeur de la Prospective et du Marketing Stratégique, Bouygues Construction

Fabien REVOL
Directeur Communication, Marketing & Digital, Newrest

Gaëlle SARAGAGLIA
Project Leader Digital transformation, HR departement, AccorHotels

Olivier SIBONY
Professeur Affilié, HEC Paris

Magali TOUROUDE PEREIRA
Conseil en propriété industrielle, Touroude & associates

Daniel TOVAR
Exec VP-Directeur Affaires Médicales et Développement Produits, Ethypharm Group

Estelle URBAIN
Leader Prospective, Shopping the Future, Kiabi

Raphaelle VIDON
Directrice des talents, Chanel

Julien VILLERET
Directeur de la communication, EDF

Thibault VIORT
Disruption & Growth, ACCOR

Sébastien WITTMAN
Avocat fiscaliste, Wittmann International